Children by Choice Association Qld. was formed in Brisbane in 1972 by the Abortion Law Reform Association (ALRA) to provide unplanned pregnancy counselling and assistance for women. Children by Choice soon re-located to its own premises and began operating independently from the ALRA. In the 1970s, the organisation provided referrals to doctors at St Anne’s Hospital in Sydney, the closest and safest place for Queensland women to receive an abortion, and campaigned for legislative change to decriminalise abortion. The service received no government funding until the early 1990s, following the election of the Goss Labor government. In 2006, Children by Choice was one of the key organisations that successfully campaigned to remove the ban on importing RU486, the so-called ‘abortion drug’, into Australia. This paved the way for the introduction of medication abortion services into Queensland and then other Australian states. After the decrimalisation of abortion in Queensland in 2018, Children by Choice continued to advocate for equitable abortion access across the State.

Publicists - Liz Pasmore, Beryl Holmes, Doris Webb, Nancy Leighton, Claire Thompson, Lorraine Smit, Jill Ritchie, Nichola Plunkett, Victoria-Rose Emery, Katrina Barben, Amanda Ross, Felicity Farmer, Michelle Jones, Robyn Mills, Judith Rowell, Unna Liddy, Debra McLoughlin, Libby Rimmer, Helen Barben, Kitty Carra, Emma Mannion, Andrea Fox, Susan Kelly, Mary Barram, Jenny Dunn, Jane Pollard, Lorna Owen, Sue Stevens, Judy Petroeschevsky, and Kym Daly among others.